I help people use social media in a way that aligns with their goals, not someone else’s.
After more than 20 years helping run a profitable business and three years building my own social media company, I’ve learned that social media is an important part of business, but it’s not the whole business. And there’s no one-size-fits-all strategy that works for everyone. What works for you depends on the role social media plays in your business and your income.
I’ve worked with all three types of social media users: personal brands, professionals building additional income, and business owners using social media to support an existing business. And I’ve learned that each requires a different approach.
I’ve seen business owners spend thousands on social media strategies designed for influencers and wonder why they weren’t working. I’ve also seen creators struggle because they were following strategies built for traditional businesses. The problem isn’t necessarily the strategy, it’s whether it makes sense for what you actually need social media to do
That’s why I created GG Media. My goal is to simplify social media, help you identify which type of social media user you are, understand what actually matters for your goals, and give you the confidence to ask the right questions before investing your time or money. Whether you work with me, another agency, or someone on your team, you’ll know what to look for and how to tell if your social media strategy is actually working.
Whether you need someone to manage your content, train your team, develop a strategy, or speak at your event, I’m here to help simplify social media so it works for your goals,, not the other way around.
